Terms Of Service

Last updated June 16, 2026

1. These Terms and your acceptance

These Terms of Service ("Terms") govern your access to and use of Framesports Ltd's websites, products and services ("Services"). By creating an account, clicking to accept, or using the Services, you agree to these Terms. If you are accepting on behalf of an organisation, you confirm you have authority to bind it. If you do not agree, do not use the Services. Please read sections 6 (your data), 17 (liability) and 7 (AI) carefully, as they affect your rights.

2. Definitions

  • "Customer", "you" - the organisation or individual that accepts these Terms.
  • "Consumer" - an individual acting wholly or mainly outside their trade, business or profession.
  • "Authorised User" - a person you allow to use the Services under your account.
  • "Customer Data" and "Footage" - the data and video you upload, connect or have processed through the Services.
  • "Order Form" / "Enterprise Agreement" - a separately agreed order or contract between you and Framesports.

3. How you contract with us, and which terms win

  1. Most customers are organisations (clubs, schools and governing bodies). Some users are consumers; if you are a consumer, section 15 applies to you and your statutory rights always take precedence over anything in these Terms.
  2. Order of precedence. If you have a signed Enterprise Agreement or Order Form with us, that document prevails over these Terms to the extent of any conflict. These Terms then fill any gaps.

4. Privacy and data processing

Our Privacy Policy explains how we handle personal data. Where Framesports processes personal data on your behalf in providing the Services, the Framesports Data Processing Addendum is incorporated into and forms part of these Terms. If you have entered into a separately executed data processing agreement with Framesports, that agreement prevails over the Data Processing Addendum.

5. Accounts, eligibility and security

  1. You must provide accurate, current and complete information and keep it up to date.
  2. You are responsible for your account credentials and for activity under your account, and must tell us promptly of any unauthorised use. You must not share credentials except as the Services allow.
  3. You must be at least 13 to create your own account. Under-18s are added by their club, school or governing body, not by signing up themselves (see section 10).

6. Your data and content

  1. You own your data. As between you and Framesports, you own all right, title and interest in your Customer Data and Footage. We claim no ownership of it.
  2. The licence you give us is limited. You grant Framesports a non-exclusive, worldwide, royalty-free licence to host, store, process, transmit, display and adapt your Customer Data and Footage solely to provide, secure, support and improve the Services for you, and as described in our Data Processing Addendum.
  3. We do not use your Customer Data or Footage for advertising or marketing, and we do not share it with third parties for their own purposes. We use sub-processors to deliver the Services, as set out in the Data Processing Addendum. We do not sell your data.

7. Improving the Services and AI

  1. We use third-party AI to detect players and the ball within footage (this is not facial recognition), and we may create anonymised, aggregated insights (such as benchmarks) that do not identify anyone.
  2. We may use Customer Data and Footage, including de-identified data, to develop, train, evaluate and improve our analytics and AI models and the Services, except where your agreement with us provides otherwise. We do not use the personal data of children, or special category data, to train our models other than in de-identified form. This section is consistent with our Data Processing Addendum and Privacy Policy.

8. Footage rights and your warranty

  1. You represent and warrant that you own or are authorised to upload and use the Footage and Customer Data, and that you have obtained all rights, permissions and consents needed for us to process it as described in these Terms, including in respect of identifiable individuals.
  2. If you are a business customer, you will indemnify Framesports against claims, losses and costs arising from your breach of this section or from content you upload that infringes a third party's rights. (This indemnity does not apply to consumers.)

9. Connected accounts and third-party sources

  1. The Services can retrieve footage from third-party platforms you connect (such as Hudl, Veo, YouTube or Google Drive). You authorise Framesports to access and retrieve footage from those accounts on your behalf, and you warrant that you have the right to grant that access and that doing so complies with those platforms' terms.
  2. We are not responsible for third-party platforms, their availability, or changes they make.

10. Under-18s

  1. Where you add, invite or upload footage of players under 18, you are responsible, as the controller of that data, for the lawful basis and for obtaining any parent or guardian consents required by law and by your governing body's rules.
  2. No child under 13 may create their own account. How we handle children's data is described in our Privacy Policy and Data Processing Addendum.

11. Acceptable use

  1. You may use the Services only lawfully and for their intended purpose. You must not: reverse-engineer or copy the Services; use the Services or any content from them to train or develop other machine-learning or AI models; circumvent security or access controls; upload unlawful, infringing, harmful or malicious content; or use the Services to harass or harm anyone.
  2. We may suspend access where necessary to protect the Services, other customers, or people whose data is on the platform.

12. Our intellectual property

Framesports and its licensors own all rights in the platform, software, models, and the anonymised and aggregated insights we create, together with our trademarks and content. We grant you a limited, non-exclusive, non-transferable right to use the Services during your subscription. You may not use our content or marks without our prior written consent.

13. Reporting infringing content (takedown)

If you believe content on the Services infringes your rights, contact support@framesports.ai with details of the content and your rights. We will review and, where appropriate, remove or disable access to it within a reasonable time, and we operate a repeat-infringer policy.

14. Fees, payment and taxes

  1. Paid features require payment of the fees set out on our pricing page, in an Order Form, or in your Enterprise Agreement. Fees are exclusive of taxes, which you are responsible for.
  2. Credit and subscription details (including how credits are counted and when they expire) are set out where you buy them. We may suspend access for non-payment after notice.

15. If you are a consumer

  1. Nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015 or other consumer-protection law. In particular, we provide our services with reasonable care and skill, and we do not exclude or limit any liability that the law does not allow us to exclude or limit.
  2. Where these Terms would otherwise limit our liability, the consumer limb of section 17 applies to you.

16. Warranties and disclaimers

  1. We will provide the Services with reasonable care and skill. Otherwise, and to the extent the law allows, the Services are provided "as is" and "as available", and we do not warrant that they will be uninterrupted, secure or error-free, or that results will meet your requirements.
  2. Nothing in this section affects a consumer's statutory rights.

17. Limitation of liability

  1. What we never limit. Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law (including, for consumers, your statutory rights).
  2. If you are a consumer. We are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our negligence; we are not responsible for loss or damage that is not foreseeable. Your statutory rights are not reduced.
  3. If you are a business. Subject to section 17.1, we are not liable for loss of profits, revenue, goodwill, anticipated savings, or for loss or corruption of data, or for any indirect or consequential loss; and our total aggregate liability arising out of or in connection with these Terms is limited to the total fees you paid to us in the 12 months before the event giving rise to the claim.
  4. Where you have a signed Enterprise Agreement, the liability terms of that agreement apply instead of section 17.3.

18. Term, suspension and termination

  1. These Terms apply while you use the Services or have an account.
  2. Either party may terminate for material breach that is not cured within 30 days of notice. We may suspend access where you are in serious breach, where required by law, or to protect the Services or other users.
  3. Your data on termination. For a period of 30 days after termination, you may export your Customer Data and Footage through the Services or by asking us. After that period we may delete it, subject to any retention required by law and to our Data Processing Addendum.

19. Changes to these Terms

  1. We may update these Terms for a valid reason (for example, changes to the Services or the law). We will give reasonable advance notice of material changes, normally at least 30 days, by posting the updated Terms and, where appropriate, notifying you.
  2. If you do not accept a material change, you may end your use of the Services before it takes effect; for subscriptions, material changes take effect at your next renewal. Continuing to use the Services after a change takes effect means you accept the updated Terms.

20. General

You may not assign these Terms without our consent; we may assign them to a group company or in connection with a reorganisation or sale. Neither party is liable for events beyond its reasonable control. These Terms (with the documents they incorporate) are the entire agreement between us about the Services. If any term is unenforceable, the rest continues to apply. A person who is not a party has no rights to enforce these Terms.

21. Governing law and jurisdiction

These Terms and any dispute arising out of or in connection with them are governed by the laws of England, and the courts of England have exclusive jurisdiction. If you are a consumer resident elsewhere in the UK, you keep the protection of the mandatory laws of, and may bring proceedings in, your home country.

22. Contact

Questions about these Terms: support@framesports.ai. Framesports Ltd is registered in England & Wales under company number 15515721.

23. Framesports Group SMS Terms & Conditions

Program Overview:
By opting in, you will receive Marketing, Customer Care & Account Notification SMS messages from Framesports.

Message Frequency:
You will receive messages at varying frequencies.

Opt-Out Instructions:
To stop receiving messages, you may unsubscribe at any time by replying with the keyword STOP. After sending this message, you will receive a confirmation SMS, and no further messages will be sent. To rejoin, text START to +18334438178.

Help:
If you need assistance with the SMS program, reply with “HELP” or contact us directly at support@framesports.ai

Carrier Liability:
Please note that carriers are not responsible for delayed or undelivered messages.

Cost:
Standard message and data rates may apply for messages sent to and received from us. For questions about your text or data plan, please contact your wireless provider.

Privacy:
For details on how we handle your information, please review our privacy policy here: https://2.framesports.ai/privacy